Wednesday, August 1, 2012

Sarasota Opera Launches Smartphone App

Planning a night out in Sarasota can be random, and Sarasota Opera hopes that a Verdi performance can be included in that spontaneity thanks to a new app.
Sarasota Opera launched a smartphone app in July that its leaders believe can offer added convenience for those new to the opera as well as longtime subscribers. Starting today, single tickets can be purchased for the 2012-2013 season both through the app and at the box office, too.
"I think in Sarasota, it will be helpful with the amount of visitors we have," said Greg Parry, director of marketing for the Sarasota Opera. "We may have visitors who are visiting for a couple of weeks or months and they probably don't bring their desktop computers with them, so they'll be traveling with their smartphone or tablet."
Parry got the idea from his days working with an opera company in San

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