Saturday, June 30, 2012

Disappearing Ink

Digital media is here to stay. There's no question that technology – and consequently economics – have already made printed journalism a dinosaur that mostly exists to service a shrinking market driven by increasingly uncommon habitual preferences, and perhaps a bit of nostalgia. The industry seems to be in agreement that printed products will be little more than a niche in just a few years. Think about it; if someone were to show up from another planet and were given an Ipad, on which they were taught to access everything from the morning newspaper to Wikipedia, to the latest edition of Rolling Stone, not to mention sites like Living Social and Groupon, they might be a little surprised were we to tell them that we also slice up our trees into ultra-thin sheets to print the same information on them before transporting the dead

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